Projector Library — digital video library available by subscription. It's not just boring recordings of lectures about creative and tech stuff – think of it as a cool digital hub with unique educational content and top-notch production. We've got lectures, chill discussions, conferences, and even some awesome video courses happening here.
Once a year, on Black Friday, the Library offers a significant discount on its subscription. Our job for this special event was to come up with a design idea for the promo campaign. The whole project is all about the quality of content. Projector Library picks out the best stuff, film it with care, and present it in a way that keeps only the most useful stuff, the real essence. So, the design is all about squeezing out the coolest bits, like making content juice.
We pressed out everything unnecessary. Embraced everything necessary.
